In my line of work I’ve had the chance to connect with a lot of people who have blogs. Naturally. Whether they’re business blogs or personal blogs these people are always trying to figure out the best ways to make their blogs reel people in. They might want business or they might just want consistent readers and traffic.
These people fiddle, play and add as much razzle to their blogs as possible. They change layouts, they purchase top-notch, premium WordPress themes. They are constantly trying to place this ad here, or that offer there. Looking for the perfect thing that causes a reader or customer to buy or click. They read other blogs (usually the “how to make a great blog” blogs) and they’re always jumping into the latest traffic generation tip or plug-in that is sure to bring instant success.
That’s all good. Experimentation with layout is great. Learning and studying the art of blogging is never a bad idea and I would even suggest that for the first year of a new blog that a person, or business, do nothing but learn and add content.
So.. Wait.. What was that I said?
Yeah. You have to add content to blogs to make it big, bad and beautiful.
In my experience, though, most people who own blogs really only concentrate on two things:
- Making money
- Getting Traffic
They obsess over those two things. And we all know that in many cases, those two huge aspects of blogging come hand-in-hand. What most people fail to recognize, though, is the true method for making both of those things happen:
Content. Good Content. Added regularly. Stirred. Repeated. For a long time. That’s the key to a good blog. (Notice I didn’t say “successful”)
It’s not keywords (though that helps). It’s not layout (though it makes it easier on the eyes). It’s not even traffic because in some instances you only want a highly-specific, targeted audience. This the reason I don’t use the word “successful” that often, because that has too wide of a definition in the world of blogging. To some, success may mean having a person comment on their writing and saying that they liked it. To another it may mean a couple of thousand dollars a month in ad sales. And, is either opinion wrong? Hell no!
It’s all about adding good content on a regular basis. I always read those “sorry that I haven’t posted in a long time” blog posts. You got busy. You were sick. You got lethargic and lazy. WHO GIVES A SHIT. Those are the worst, laziest, and most unoriginal blog posts that a person can write. When I see it, I run away. It means that you don’t care and that you’re making excuses while you don’t care.
There are two ways to avoid that kind of bad blog post:
- Never apologize for not writing consistently again. Hell, it’s your venture. Don’t apologize because you’re really only hurting yourself.
- Here’s an idea: Create unique, original content regularly.
What does regularly mean? I don’t know…it’s up to you. On a blog like this? I would say that once or twice a week is okay. The rest of the time I like to look for guest post opportunities, work and actually DO some writing work for clients.
On the other hand, I have a Android App review blog that would never survive without being posted on at least 4-5 times a week. There’s just too much to cover and I am not even close to some of the big blogs in the niche. I’m working at it though.
How about you? How often do you post on your blog? How often do you think is “often enough”? Does it matter on niche and purpose? Let me know what you think!