Blogging can save a business. Just ask Marcus Sheridan about his pool company.
As long as it’s done correctly then the online/offline benefits of business blogging can lead to increased revenue, better awareness and closer relationships with clients. And no matter what you say about blogging, those three things are that every business wants.
Blogging for Business Works for Everyone Involved
Effectiveness: You get bang for your buck! Blogging is one of the most effective ways to promote yourself and your business. I’ve mentioned a couple of times on this blog before but I just can’t get the impact of the study out of my head: Blogging has shown more effective than Super Bowl ads!
Reach: Produce enough quality content and you have the possibility to seen by thousands. Create video, blog posts and/or infographics that people want to share and you could get all the free advertising that you could possibly dream of. Reaching targeted audiences is even better!
Ease: Purchase a domain, buy hosting and create content. It’s that easy. Sure, there’s an art and science to it all and you don’t want to go into blindly. However, it’s really that simple. Using content platforms like WordPress puts the power of publishing in anyone’s hands. I blog. You blog. Heck, even grandmothers blog!
Change: You have a static website, huh? Well, just like people, search engine spiders that crawl the web need a reason to come back. That reason is change! If nothing is different about your site then it won’t get crawled and indexed regularly by the Google bot and your site will suffer. No changes means no SEO. That means no traffic. Blog regularly to get noticed by people and search engines. Get Google to re-index your site over and over again!
Announcements: If you’re launching a new product or service you can use your blog to announce it. Blogs are great platforms for this kind of launch. You can also do employee profiles and in-depth reviews and explanation of your products and services. Have a restaurant blog? Explain the inspiration behind dishes or who the chef is behind those delicious creations.
Branding: Claim and purchase a domain that is consistent with your brand and company name. Make sure you have a professional logo. Now attach that logo to content and reports. Make people think of your brand and logo when they search for products and services you provide. Brand awareness may be the single most benefit of blogging.
Legitimacy: You know why people trust Apple for their tablet and smart phone needs? Legitimacy. They do those two things awesomely. There are many other companies that are producing the same kind of products but Apple’s name is brought up the most.
Authority: Google is the world’s number 1 search engine. In my opinion the company basically controls the internet. Think about that for a moment. The entire world’s greatest and growing achievement is basically controlled by a single company. How is that possible? They do what they do (which just happens to be internet search) better than anyone else out there. Be an authority in your field, show it through informative blogging, and run the litter!
Intimacy: Get close with clients and readers. Show them that your more than a brand. Let them know the people behind the scenes. It’ not what you sell, it’s what you stand for and who you are that drive sales.