I was in an Army Recruiting Career Center this past week and I was trying to give them a basic “how to use social media” class. The Army recruiting market (18-24 year olds) is a prime pool for the likes of social media marketing, after all. I was a little bit surprised at the amount [...]
You have a business blog. You either curate content from around the web, have one of your employees write content for your blog, write it yourself, or you employ a freelance blogger to write blog posts for you. Then comes the need to actually get some links to that blog, right? How do you do [...]
Having a good amount of visitor engagement on your website or blog is very important. Search engine rankings, for search result placements, are partially graded by the length of time each visitor stays on your page. The way to get visitors to stay longer, on each page, is to entice them to engage in some [...]
You gotta’ Stop Selling and Start Helping! “People don’t buy what you do they buy why you do it.”-Simon Sinek Behind every successful business is a passion for what that business does. If the business’ only passion to sell, sell, sell…then you can pretty damned well sure that the priorities are a little skewed. That’s [...]
I don’t usually accept guest posts on Content 4 Blogs, but here is one that I just couldn’t pass up! The good people over at Themefuse offered to submit content here, I obviously couldn’t resist! Here ya’ go: While the Internet has brought the world closer together in many regards, it has also allowed people [...]
Let me do the hard work for you. Actually, I’m going to do ALL the work for you. I’ll write the content. I’ll contact other site and blog owners. I’ll handle the relationship and the do the mediation with them. You get the live link on the blog and I let you know that it’s [...]
There’s been a lot of web insanity the last 45 days or so about the new graph search and the way Facebook’s news feed may now affect marketing. These are both, possibly, very important for you to read up on. I’ll keep preaching my basic military training stuff, though: Keep It Simple, Stupid! (Not that [...]
You own a small business. You might have employees and you might be the only employee in your business. You may consider yourself a “small business owner”, “entrepreneur”, “consultant”, “manager” or any one of a hundred or more titles. But do you consider yourself a leader? Does the term “leader” intimidate you? You want to [...]
There are two accepted facts that every manager has to deal with: Throughout the course of our management careers we will eventually (probably numerous times) have to deal with the unhappy employee. It is our job as managers to deal with these problems amongst the work force. We can’t ignore them. If we don’t deal [...]
I’ve actually wanted to write this review for a long time now. In fact, one of the first titles that I jotted down in my initial brainstorming and editorial calendar was “Tribes Review”. Go figure… Why I Wanted To Read Tribes Being in the military for the last 18 years it’s refreshing to read a [...]
This isn’t a mystery anymore: Blogging for Business Works. You didn’t read it here first. You won’t read it here last. Blogging can save a business. Just ask Marcus Sheridan about his pool company. As long as it’s done correctly then the online/offline benefits of business blogging can lead to increased revenue, better awareness and [...]
I was sitting in this Pittsburgh hotel bar this weekend, just killing time on a Saturday afternoon. My business in town ended on Friday and it commences again on Monday. I worked on some projects for two clients, wrote a guest post on a business at the owner’s request and drank three Bloody Mary’s. It [...]
A while back I wrote a post about Thought Leadership. I wrote that post as a reaction to an emotion. That emotion was anger and frustration. As a result, it wasn’t that great of a post. Kind of disjointed and rambling. I was getting angry and frustrated at the plethora of content and “business gurus” [...]
I’m not big on “cheap” or “FREE” anything here on the internet. I usually relate those two words with another one, “bad”. That being said, there is actually a lot of good, free information out here on the internet. I mean, in my opinion, that’s what the internet is all about. Am I wrong? Lots [...]
My name is on a lot of email mailing lists. In the early days of my freelance content writing, blogging and internet business I read about the topic voraciously. This is (was) a good thing…and a bad thing. It was good because I was able to consume (and retain, miraculously) tons of information about building [...]
There is a natural trepidation when hiring a freelance blogger to write content for your blog. In many cases this is a person that you’ve never met. Will the writer complete the work on time? What’s this going to cost you? What if you’re not happy with the work? Here’s a quick list of questions [...]
Pinterest recently launched its business page option. This was done partly in response to user request, but mostly to keep pace with Facebook, Twitter and Google+ amongst internet marketers and business owners. For those of you who don’t think that Pinterest will work with your business, or may not be appropriate, I would say to [...]
